7.21.09 Heidi Brandes
Oklahoma City brewery owner explains how iPhone software makes for a successsful B2B tool.
J.D. Merryweather, co-owner and marketing director for Oklahoma City-based COOP Ale Works, is betting that people want to know where to drink his brew.
With more than 35 locations in Oklahoma carrying the COOP Ale Works brands on tap, the fledgling brewery already has a fan base. So much, in fact, that Merryweather is betting that beer fans will download an iPhone application that not only describes his beer selections, but shows them exactly where the closest COOP brand is from their present location………
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